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Major fashion brand Gucci launched an exciting new metaverse experience complete with games and NFTs. Find out what this means for the future of luxury fashion.
Dubbed Gucci Cosmos Land, the itinerant exhibition currently on show in London .Take Gucci’s appointment of Robert Triefus in November 2022 as CEO of Gucci . In early 2022, Gucci became the first luxury house to announce that it had purchased digital real estate in the Sandbox metaverse for a store-cum-event space where it created a virtual gallery.
This approach — mirroring popular physical experiences with digital counterparts to expand access and offer digital-only perks — has become a key strategy of Gucci’s ‘Dream .From floral fantasies to trippy GG Supreme dreamscapes, the characters of SUPERPLASTIC enter new realms as the leading creator of animated celebrities, vinyl and digital collectibles .As the ever-evolving experimental force taking the heritage of Gucci to unexpected dimensions, it has expanded in many directions across the metaverse, including The Sandbox with Gucci .
Gucci is expanding its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation, Vogue Business can exclusively reveal. It’s building . At more than 100 years old, Gucci has set a precedent for the unexpected. Now, that reputation is manifesting in a robust metaverse strategy that signals a long-term . Dubbed Gucci Cosmos Land, the itinerant exhibition currently on show in London at 180 The Strand has been recreated on the blockchain-based platform harnessing The . Take Gucci’s appointment of Robert Triefus in November 2022 as CEO of Gucci Vault and Metaverse Ventures, a division designed to scale and expand the brand’s .
Luxury fashion house Gucci is diving deeper into 3 and the metaverse—and it's doing so in collaboration with Bored Ape Yacht Club creator Yuga Labs. Major fashion brand Gucci launched an exciting new metaverse experience complete with games and NFTs. Find out what this means for the future of luxury fashion. In early 2022, Gucci became the first luxury house to announce that it had purchased digital real estate in the Sandbox metaverse for a store-cum-event space where it created a virtual gallery.
This approach — mirroring popular physical experiences with digital counterparts to expand access and offer digital-only perks — has become a key strategy of Gucci’s ‘Dream Big Team’, which oversees the brand’s metaverse and 3 strategy.
From floral fantasies to trippy GG Supreme dreamscapes, the characters of SUPERPLASTIC enter new realms as the leading creator of animated celebrities, vinyl and digital collectibles teams up with Gucci to create the new SUPERGUCCI collaboration.
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As the ever-evolving experimental force taking the heritage of Gucci to unexpected dimensions, it has expanded in many directions across the metaverse, including The Sandbox with Gucci Vault Land.
Gucci is expanding its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation, Vogue Business can exclusively reveal. It’s building brand awareness among some very young customers. At more than 100 years old, Gucci has set a precedent for the unexpected. Now, that reputation is manifesting in a robust metaverse strategy that signals a long-term investment in virtual worlds and digital clothing. Dubbed Gucci Cosmos Land, the itinerant exhibition currently on show in London at 180 The Strand has been recreated on the blockchain-based platform harnessing The Sandbox’s voxelized.
Take Gucci’s appointment of Robert Triefus in November 2022 as CEO of Gucci Vault and Metaverse Ventures, a division designed to scale and expand the brand’s metaverse and gaming strategies.
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